While it is sometimes still a struggle to make manufacturers realize that female fans will indeed spend money on stuff - including toys - others are swinging into the curve. Five years ago, my best source for finding a nerdy t-shirt was to head to the boys' section at department and clothing stores. Honestly, that still happens but much less so than it used to. I believe we have Her Universe to thank for pushing over the first domino. Other companies have followed in their lead, including Hot Topic.
I can't get over the amount of cute, creative, and even chic Disney apparel and jewelry Hot Topic offer these days. They cover all sorts of other fandoms too - from Doctor Who to Supernatural. It's incredibly easy to fill up my cart with a stack of geeky goods. Hot Topic offers more than t-shirts when it comes to some of these franchises. They created a fashion line to accompany the release of Disney's live-action Maleficent last spring, and they're doing the same with Cinderella.
The fashion collection includes a playful take on Cinderella's blue ball gown, a charming Victorian waistcoat that I'm drooling over, a peasant style dress, and a high-waisted skirt featuring a clock almost striking midnight, and carriages. Look:
The entire Cinderella collection is available for pre-order now. And jewelry will be added soon!
I like the way they've incorporated elements from the film into their designs without making the results look too much like cosplay. It's making me look forward to what they'll come up with for the live-action Beauty and the Beast!